Shared awareness
Bring relevant changes into view so people and systems can work from the same signals.
Our advisory framework
Turn change into measurable value.
Build capabilities that sense change, make informed decisions and continuously improve.
Developed from our team’s collective experience in business transformation. Connecting advisory, delivery and learning through one framework.
Why Adaptive
Can your business respond
to what matters?
Information sits in different systems. Decisions take too long. Automation improves individual tasks, but the wider business still struggles to respond. Adaptive connects what you know to what you do next.
Shared understanding
Interpret information in context. Give people and AI a common basis for informed decisions.
Coordinated action
Connect decisions, execution and learning so the response improves with each cycle.
The unit of change
Build capabilities
that continuously adapt.
An adaptive capability is a defined part of your business that senses change, makes decisions in context, learns from outcomes and improves its performance.
We start with a specific business outcome and clear boundaries. Then we connect the information, people and technology needed to achieve it.
Illustrative example / Customer service
Resolve the issue.
Improve the next experience.
- 01SenseA customer reports a service problem.
- 02UnderstandConnect the request with account and service context.
- 03DecideSelect a response within agreed decision rights.
- 04ActTrigger a workflow or involve the right team.
- 05LearnMeasure resolution and identify recurring friction.
The operating model
One continuous operating cycle.
Every adaptive capability runs the same five phases. Learning feeds the next response, keeping the capability connected to changing business needs.
Sense
What is happening?
Detect relevant events and changes across customers, operations and the external environment. Establish the visibility needed to respond.
Creates shared awareness.
Understand
Why is it happening?
Interpret what has changed in the context of the capability, its relationships and its desired outcome. Give people and AI a shared understanding of what matters.
Creates shared understanding.
Decide
What should we do?
Determine the appropriate response using shared context, business rules and agreed decision rights. Make responsibility for the decision explicit.
Contributes to coordinated action.
Act
How do we make it happen?
Execute the response through connected workflows, enterprise systems and human teams. Preserve context as the decision becomes action.
Contributes to coordinated action.
Learn
What did we learn?
Measure outcomes over the agreed observation period. Identify what needs to improve and feed that learning back into Sense and the next response.
Completes coordinated action and feeds the next cycle.
Human + AI
People provide purpose, judgement and accountability. AI helps interpret information and identify patterns. Decision rights define what AI can recommend, what needs human review and what remains a human decision.
The delivery methodology
From discovery
to enterprise scale.
Seven stages turn a business opportunity into a capability that can operate, learn and grow.
The five-phase cycle describes how a capability works. These seven stages describe how ABP helps you build and scale it.
Find your starting point01Enterprise Discovery
Understand your strategy, how the business operates and where change can create value. Focus discovery on the domains that matter to your organisation.
What you take forwardAn opportunity landscape and candidate capabilities to explore.
02Opportunity Portfolio Assessment
Assess opportunities against business value, strategic fit, feasibility, risk and adoption. Rank and sequence the portfolio around your priorities.
What you take forwardA prioritised portfolio with clear selection criteria and investment rationale.
03Define Adaptive Capability
Define the business outcome, boundaries, signals, decisions, intelligence and learning model. Agree how success will be measured.
What you take forwardA capability definition with scope, ownership and success measures.
04Adaptive MVP
Build the smallest capability that can test the value hypothesis in real use. Agree the measurement window before judging its outcomes.
What you take forwardA focused implementation and evidence to guide the next decision.
05Adaptive Capability Design
Design the business, information and technology layers together. Address integration, governance, security and the operating model.
What you take forwardA capability blueprint, architecture and phased implementation roadmap.
06Adaptive Delivery
Configure, connect and validate the capability. Deploy into real operations, support adoption and monitor performance against agreed outcomes.
What you take forwardAn operational capability with monitoring, ownership and governance.
07Adaptive Scale
Standardise reusable assets and expand where the evidence supports investment. Extend across teams, functions and geographies with clear governance.
What you take forwardA governed expansion approach, reusable foundations and continuous improvement.
Where it applies
Across your business.
Value often sits between functions. We examine the connections across nine domains to find where adaptive capabilities can make a difference.
Business Capabilities
What your organisation can do, its performance and its gaps.
Journeys & Experiences
How customers, employees and users experience your business.
Processes
How work flows, who owns it and where it needs to improve.
Events
What changes, what triggers a response and how events connect.
Information & Data
The quality, context, ownership and accessibility of information.
Applications & Technology
The systems, integration and architecture that enable work.
AI & Intelligence
Models, agents and automation, with transparency and responsible use.
Governance & Risk
Decision rights, controls, policies and accountability.
Operations & People
Skills, adoption, capacity and the way teams work together.
Discovery is tailored to your organisation. We select the relevant domains, rather than requiring an assessment of all nine.
Your starting point
Start with one
measurable opportunity.
Bring a business challenge, a customer journey or a capability that needs to improve. Together, we establish the opportunity, check readiness and define a focused first step.
- 01A clearly defined opportunity and desired outcome
- 02Success measures and an agreed measurement window
- 03A scoped MVP with the foundations it needs
- 04Evidence to guide the next investment
Why ABP
Advisory connected to execution.
The same business outcomes guide our advice, the capabilities we deliver and the support and skills needed to keep them working.
01
Advisory
Adaptive brings structure to discovery, prioritisation and investment decisions.
02
Delivery
Design and implementation across IBM, UiPath and Microsoft technologies.
03
Support
24/7 support services to help sustain operational continuity.
04
Training
Build the capabilities of business and technical professionals.
Your questions
Before you get started.
Is Adaptive a software product?
Adaptive is ABP’s framework for developing business capabilities. It combines an operating model and a delivery methodology. Technology enables the capability and is selected around the business outcome and your environment.
Can we build on our existing technology?
Discovery examines the applications, data and architecture already in place. The approach considers reuse and integration, with any proposed changes based on the needs of the capability.
What if our data or processes are not ready?
We check the minimum conditions needed to act. If a gap blocks progress, the first MVP may focus on establishing the necessary data, event visibility or governance foundations.
How do people remain in control of AI?
Decision rights specify where AI can recommend an action, where human review is required and which decisions remain human-only. Ownership and accountability form part of capability design.
How do you measure value?
We agree the outcome, success measures and the time needed to observe a meaningful result. Evidence from real use informs whether to improve, expand or stop investing in a capability.
How long does an engagement take?
Timing depends on scope, complexity, access to data and systems, and organisational readiness. We agree a focused starting point and delivery plan during discovery. The time to build a capability and the time to measure its results may differ.
Do we need to start with moreIQ?
No. moreIQ is a practical entry point for customer experience opportunities. Adaptive can begin with other business capabilities, depending on your priorities and readiness.
Where could Adaptive create
value in your business?
Let’s identify the opportunity worth acting on first.