COOKIES POLICY
​Last updated August 18, 2025
1. Introduction
​
ABP Consultancy (“ABP”, “we”, “us”, “our”) uses cookies and similar technologies on our websites and applications (“Site”). This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences. By using our Site, you acknowledge this Policy. For cookies that require consent under applicable law, we will obtain such consent through our cookie consent mechanisms. You may adjust your cookie preferences at any time through your browser settings or our cookie management tools.
2. What Are Cookies?
​
Cookies are small text files placed on your device (computer, tablet, mobile) by websites you visit. They allow websites to function properly, improve performance, and provide analytics.
We also use similar technologies such as pixels, tags, SDKs, and local storage.
3. Types of Cookies We Use
​
-
Strictly Necessary Cookies – Required for the operation of our Site including but not limited to, login, security, shopping cart load balancing, fraud prevention, legal compliance, and core business functionality. These cookies are essential for providing services you have requested and cannot be switched off.
-
Performance & Analytics Cookies – Help us understand how visitors use the Site, using tools like Google Analytics, Microsoft Clarity, and AI/ML-based analytics.
-
Punctionality Cookies – Remember your preferences (e.g., language, location) to improve your experience.
-
Targeting/Advertising Cookies – Used to deliver relevant ads and track marketing campaign effectiveness.
-
AI & Personalisation Cookies – Optimise services, personalise recommendations, and enhance chatbot or AI-driven tools.
4. Third Party Cookies
​
We allow trusted third parties (e.g., Google, Microsoft, LinkedIn, Meta) to place cookies through our Site for analytics, advertising, and social media integrations. These third parties act as independent data controllers for any personal data they collect and are solely responsible for their data processing practices and compliance with applicable laws. ABP is not responsible for third-party privacy practices or data breaches.
Please check their privacy and cookies policies for details.
5. How We Use Cookies
We use cookies to:
-
Enable secure login and session management.
-
Analyse traffic and usage patterns.
-
Personalise your experience with AI-driven features.
-
Prevent fraud and enhance security.
-
Deliver marketing tailored to your interests (with consent where required).
-
Legal Basis: Our use of cookies is based on various legal grounds including your consent (where required), our legitimate business interests in operating and improving our services, performance of contracts, and compliance with legal obligations under applicable data protection laws including but not limited to the GDPR, ePrivacy Directive, and other relevant privacy legislation.
6. Managing Cookies
​
You can:
-
Note: Disabling or blocking cookies may significantly affect the functionality and performance of our Site, and may prevent access to certain features, services, or content. ABP cannot guarantee full service functionality if essential cookies are disabled.
Cookie Retention: We retain cookies for periods necessary to fulfil their intended purposes, typically ranging from session-based (deleted when you close your browser) to up to 24 months, depending on the cookie type and business requirements. You can delete cookies at any time through your browser settings.
7. Changes to This Cookie Policy
​
We may update this Policy from time to time. Material changes will be notified via email (where we have your contact details) or prominent notice on our Site. Updates will be published on our Site with the revised “Effective Date.” Continued use after changes constitutes acceptance of the updated Policy.
9. Limitation of Liability​
​
To the maximum extent permitted by law, ABP's liability for any issues arising from cookie usage is limited to direct damages only, excluding consequential, indirect, or punitive damages.